Xplore Eyre restructure, rebrand and re-launch!

South Australian based tour operator Australian Wildlife Adventures (AWA) are excited to announce the completion of their company brand restructure and launch of a totally new look Xplore Eyre touring product.

AWA have been operating four touring brands for the various styles of travel they offer for the past 3 years. But with a goal to simplify the selling and purchasing process for agents and consumers alike, they have deleted two of those brands and now Xplore Eyre caters to the mid to high end markets, with three distinct touring styles on offer.
This has been topped off with a fresh new website, brand and tagline – “Journeys to Wild Places”.

Those familiar with Xplore Eyre will notice some major changes including seven new tour itineraries throughout South Australia and Western Australia including Kangaroo Island, The Flinders Ranges, The Eyre Peninsula, Esperance and the 9-day Great Australian Wilderness Journey between Adelaide and Perth. All tours now have scheduled departures and depart Adelaide or Perth with flight components included.

“We’ve been in this business for 14 years now and invested a lot of time attending trade shows domestically and internationally, promoting the regions we call ‘our backyard’. I’m pleased to say in the past few years we are finally starting to notice an increased demand for small group and private tours as well as group charters.” said Director Craig ‘Hassie’ Haslam.

With South Australia recently named as the 5th Best Region in the world at ‘Lonely Planet’s 2017 Travel Awards’, and a restructure and more funding to the South Australian Tourism Commission,
“We are hoping to see numbers continuing to increase”, continued ‘Hassie’.

Along with Anna Heaton, who joined the business in 2016, Jason Westwood, formerly of Mulga’s Adventures has joined the business as Operations & Sales Manager. In addition to new personnel, a new depot in Adelaide now means more efficient operations for the business.

Hassie finished by saying, “For the first time ever my wife and I have a management team to share the load with, which will give me more time to lock in strategic training with inbound partners and head overseas to focus on “spreading the word” with our international wholesale partners”.

Good Luck Hassie and the team.