Following a high-profile campaign, Queensland passed a law on Tuesday banning sexist and offensive slogans on vehicles.
The law comes after Paula Orbea started a petition back in 2014 calling for Wicked Campers to remove their slogans. Over 125,000 people have signed the petition calling for slogans such as ‘it’s easier to apologise than ask for permission’ and ‘Life sucks if your girlfriend doesn’t’ to be removed from their campervans.
Ros Bates, the anti-domestic violence spokeswoman for the opposition said “[The slogans] include ‘it’s easier to apologise than ask for permission’, and ‘I can already imagine the gaffer tape on your mouth’… and for any member of our society these slogans are sickening and perverse,” Ms Bates said. “These vans promote rape, encourage sexism and incite violence and control.”
The government has also criticised the company, which is based in Queensland, for using the adverse publicity to promote its business.
“Offensive advertising includes advertising that uses obscene language, that is degrading, that deals inappropriately with sex or violence or very importantly that discriminates against or vilifies any section of the community,” said Minister for Main Roads Mark Bailey.
Bailey added he hoped other states would follow suit.
The new powers can be enforced if slogans are not removed within 14 days of a complaint being upheld by the nation’s Advertising Standards Bureau.The vehicles can now be deregistered if Wicked do not remove the offensive slogans.
Is the legislation too much or the right call? Will other states follow suit? let us know your thoughts.
Image credit: Rob & Stephanie Levy/Flickr